About Us

Hi and welcome to SFGolf.com! Let’s take a look at the rich and storied history of the company, and get back to our roots as not just golf suppliers, but as golfers.


SFGolf.com is born out of a great family tradition and a love of the game. Our origins can be traced back to our owner Sean McCaffery’s father, Bob McCaffery, who was a PGA Tour Member and noted golf instructor famous for coaching stars like Joe DiMaggio, Lucille Ball, Desi Arnez, and more. Raised in San Francisco, Bob started his career in pro golf in his teenage years as a caddie with his friend, future tour player Tony Lema. While working at the Big Apple Indoor Teaching Facility in New York, Bob learned under the guidance of legendary pro and instructor Ernest Jones, who was also founding his own method of instruction in New York at that. Bob soon started to provide professional instruction at Montauk Downs Club on Long Island. With his love for both the game and the people who played it growing, Bob soon started to coach the influx of Hollywood elite that came to relocate to New York throughout the 1950s, and spent his winters in Florida developing his instruction and coursework year-round.

After leaving the tour for good in the late 50s, Bob relocated to San Leandro, CA to become a full-time instructor at the well-known Round Hill Country Club just outside of San Francisco. Up until this point, golf was considered a sport reserved only for the wealthy, and the only place to purchase high-quality equipment was inside club pro shops. Bob made it his focus to make the game more affordable and accessible to the middle class. His first business was McCaffery’s Discount Golf Shop located in the Bay Area, which helped revolutionize the world of golf retail. A truly original facility, it had both an indoor practice range as well as a professional school of golf instruction helmed by Bob himself, and it was one of the first businesses that sold high-quality golf equipment to the general public. But soon after opening, Bob’s dream was threatened when the property was bought out and was scheduled to be demolished. Luckily, the friendly building owner, Mac, believed in Bob’s vision and let Bob relocate to a new facility just a short drive away. The new building lacked the essential window-front needed to attract customers, but Bob was determined to gain a following by making his shop a fixture in the Bay Area community. Within a few years, Bob expanded the business into areas such as Lincoln Park, Downtown Oakland, Sin City, Harding Park at Lake Merced, and San Mateo. His final location was located back in New York where it all began, at the storied club of Beth Page.

Bob loved the sport of golf almost as much as he loved the people that played it, and he made it his life’s work to make the joys of golf available to everyone with his selfless approach to affordable golf supplies and instruction. He was a devoted teacher, businessman, friend, and father, and dedicated his life to the love of the game. Now, his son is carrying on that legacy to make sure that his father’s work lives on through SFGolf.com.
SFGolf.com is the classic golf supply store for the new generation. Founded by Sean McCaffery in (year), SFGolf.com seeks to recapture the spirit of Bob’s work by providing all of the quality equipment and instruction that you could find at his brick and mortar stores, with even more convenience, knowledge, and value than ever. Based on a commitment to the golfing community, SFGolf.com’s philosophy is to always serve those who love the game with as much care and instruction as possible. With tons of new features, SFGolf.com is designed to be a one-stop shop for everything you need in the world of golf:

  • The online golf school will give you all the tools you need in order to improve all aspects of your game, no matter your skill level. Featuring pros from various golf courses, the online golf academy is meant to provide top-tier instruction, drills, and technique for all facets of the game. Check out our online school for more details.
  • The store allows you to browse and purchase all of latest hardware and accessories at discount store prices so you’re always ahead of the game.
  • The blog is constantly updated with informative articles about what’s going on in the world of golf, as well as posts about playing, maintenance, technique, new technology, special deals, and more.
  • Feel free to contact us with any questions you may have about SFGolf, or if you just want to get involved with the SFGolf community. We’d love to hear from you!